Art of Woman

The Gruen Transfer - feminine hygiene

The advertising of women's sanitary products was featured recently on "The Gruen Transfer" on ABC TV, episode 6, 2/7/2008.  It is sub-titled: feminine hygiene; the things with strings and the things with wings! The commentary is lively, making fun of the language used to advertise these products. There are a lot of euphemisms and symbolism around this issue. No-one is willing to be frank on public TV. Some of the ads play on embarrassment, double meanings and timing give the advertising humour.

It was unfortunate that the panel consisted of only one woman and four men! The men, to their credit, do show a lively interest. I love the suggestion that tampons should come wrapped within a kinder surprise!

I wanted to see a young woman's opinion. The advertisements are aimed at young women, and it would have been interesting to know how young women react to these issues. Are there different attitudes with the different generations? Are young women more free and open, or are they trying to hide all the evidence of menstruation as past generations did? How does menstruation fit in with their lives? Do they have different needs and expectations of the products because of their different stories, adventures and experiences?
I did enjoy the humour and suggest you check it out on http://www.abc.net.au/tv/gruentransfer/download.htm